LinkedIn is a very powerful tool if you are a job seeker, hiring, or wish to network with today’s leaders. Here is a list of a few common mistakes that you might be making that can be damaging to your profile.
- An Unprofessional LinkedIn Profile Photo
A photo is your first introduction to your LinkedIn network. It is important as your first point of contact to have a photo, people like to know who they are connecting with. While you want to have a photo it should not be an unprofessional picture. Your picture should not include your pet, or you wearing sunglasses. Also stay away from photos that are obviously cropped and show you were a part of a group shot.
The ideal photo would be a photo shot in color that represents who you are and who you want to become. Remembering that this will be seen by current and future employers, recruiters, and colleagues among others.
- A Confusing Job Title
Your job title should be straightforward and easily understood. Avoid things such as “Finance Professional” People will want to know exactly what it is that you do. Another thing to avoid is a vague title such as “Entrepreneurial Leader”. Also, it will do you no service to use a title like “Results-Oriented Lawyer”, this doesn’t tell anyone what type of law you practice. If you are currently out of work it is useful to state that in your job title along with the industry and type of role so that your connections can help you with your job search.
- The Laundry List Job Description
The job history section should not just be a list of positions you have held and the companies you worked for. You can use this section to tell your story, find ways to link the experiences you have had and how they have shaped you and where they are leading you.
- Not being yourself
Be authentic and tell your story in your own unique and genuine way. People are looking to connect with you, not with who you are pretending to be.
- Not helping other people
LinkedIn is a great resource for building connections and discovering opportunities but it is also important to give back. A Like or Comment on anyone’s post, even if you do not know them, can be encouraging and inspiring. LinkedIn is meant to be a space where you can share knowledge, ideas and offer advice.
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